Privacy Policy

Privacy Policy

Last updated: June 2026

eQueen Handicrafts (“we”, “us”, “our”) is committed to protecting your personal data in accordance with the UK GDPR and the Data Protection Act 2018. This policy explains how we collect, use, and protect your information.

1. Who We Are

eQueen Handicrafts is the UK trading brand of Ecoka Joint Stock Company. For data protection enquiries, contact us at hello@equeenhandicrafts.com.

2. What Data We Collect

  • Contact & order information: name, email address, delivery address, phone number
  • Payment information: processed securely via Shopify Payments — we do not store card details
  • Browsing data: pages visited, time on site, device type (via cookies)
  • Communications: emails or messages you send to us

3. How We Use Your Data

  • To process and fulfil your orders
  • To send order confirmation and shipping updates
  • To respond to enquiries and provide customer support
  • To send marketing emails (only with your consent — you can unsubscribe at any time)
  • To improve our website and customer experience
  • To comply with legal obligations

4. Legal Basis for Processing

  • Contract: processing your order
  • Legitimate interests: improving our service, fraud prevention
  • Consent: marketing communications
  • Legal obligation: tax and accounting records

5. Cookies

We use essential cookies to operate the website and optional analytics/marketing cookies to understand how visitors use our site. You can manage your cookie preferences at any time via the cookie banner.

6. Sharing Your Data

We do not sell your personal data. We share data only with trusted third parties necessary to operate our business, including:

  • Shopify Inc. (e-commerce platform)
  • Payment processors (Shopify Payments, PayPal)
  • Delivery carriers (Royal Mail, DPD, Evri)
  • Email marketing tools (with your consent)

7. Data Retention

We retain your order data for 7 years to comply with UK tax law. Marketing preferences are retained until you unsubscribe or request deletion.

8. Your Rights (UK GDPR)

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data (‘right to be forgotten’)
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, email hello@equeenhandicrafts.com. We will respond within 30 days.

9. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.